Understanding content tag insights in Engage+ Content Marketing

Overview

The Content Tag Insights page in Engage+ Content Marketing helps you track how different types of content perform across your social media channels. By tagging your posts consistently, you can learn which topics are gaining attention and which ones may need a new approach.

This feature lets you compare performance across one or multiple connected social media accounts over a selected timeframe. It highlights the most frequently used tags, the tags that draw the most views, and the ones that generate the most engagement.

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Why content tags matter

Content tags help you organize, sort, and measure your posts in Engage+ Content Marketing. They act like internal labels that group similar content together, so you can easily track what topics you’re posting about and how they perform.

You’ll find content tags on the Social Media Library and Post Insights pages. On the Social Media Library page, you can click a tag to filter and see all related posts.

For example, you might use tags like:

• “Open Enrollment”
• “Medicare Basics”
• “Wellness Tips”

Your monthly themed content packages include ready-to-use posts that already have content tags applied. This saves time and helps you review results by theme without needing to tag content manually.

Content tags vs. hashtags

Content tags are for internal use. They help you manage, sort, and report on your posts inside Engage+. These tags are not visible to your audience.

Hashtags are public-facing and appear in the body of your social media posts. They help people discover your content on platforms like Facebook or LinkedIn (for example, #Medicare or #HealthTips).

Use hashtags to increase visibility on social media, and content tags to stay organized and improve your strategy over time.

How to access Content Tag Insights

To get started, go to the Content Tag Insights page and follow these steps:

Choose a timeframe.

Select the period you want to review: weekly, monthly, or custom.

Select one or more social media accounts.

The dashboard updates automatically to show insights based on your selection.

Review the key metrics.

These recommendations are tailored to each account, helping you decide when and what to post for the best results.

Key metrics to watch

• Most Used Content Tags: Tags that appear most often across your posts.
• Most Viewed Content Tags: Tags that receive the highest average impressions (views) per post.
• Most Engaging Content Tags: Tags that earn the highest average engagement per post (likes, comments, shares, etc.).

These three metrics give you a multi-dimensional view of content performance—not just what you post most often, but what resonates with your audience.

Interpreting the data

A high number of posts for a content tag doesn’t always mean strong performance. For example:

• You might use the "Medicare" tag often, but it may not rank high in views or engagement.
• A less-used tag could show strong viewership, suggesting untapped interest.
• A tag with low views but high engagement might signal highly relevant content for a smaller, more targeted audience.

Look for mismatches between use, reach, and engagement. These patterns can reveal gaps or opportunities in your content strategy.

Optimizing your strategy

Use these insights to shape your future content:

• Low views on high-use tags? Try making your content more eye-catching or adjusting post timing.
• High views but low engagement? You might need a stronger call to action or more relatable content.
• Unexpectedly high performance from rarely used tags? Consider creating more content around those topics.

There’s no one right way to use the data. What matters is using it to make informed, flexible decisions that keep your strategy evolving alongside your audience’s interests.