Overview
Post engagement analytics are aggregate metrics on the posts that were posted during a selected time range. Note that the totals displayed here will not match similar metrics in post engagement analytics because account-level metrics include stats collected on the social media properties themselves (e.g., page likes on Facebook). For those kinds of numbers, use account engagement analytics.
IN THIS ARTICLE
Filtering
Actions
Post Performance
Total Posts
Total Impressions
Engagement
How post engagement analytics are calculated
Filtering
Statistics may be filtered by any combination of social accounts and by time period.
Filter by social account
By default, aggregate post metrics are displayed for all your social accounts. However, you may select a specific social account's post metrics by selecting it via the account selector in the top left of the screen.
Filter by time period
Use the date range filter to constrain the time span of posts posted during that period. As a convenience, you may select a predefined length of time using the Range field. This will set the From date to be that length of time prior to the Until date.
Actions
You may create a report or share the URL to the current view using the action buttons to the right of the date filter fields.
Post Performance
Post performance includes the daily engagement and impression totals for the filtered posts.
Total Posts
The Total Posts metric shows how many posts were posted based on the selected filters.
Total Impressions
The Total Impressions metric shows the aggregate impressions for the entire selected date period.
Engagement
Engagement refers to actions taken by users on the posts posted during the selected time period.
Total Likes
The number of times a user has clicked the "Like" button on posts posted in the filtered accounts / time range.
Total Comments
The number of times a user has commented on posts posted in the filtered accounts / time range.
Total Shares
The number of times a user has shared posts posted in the filtered accounts / time range.
Total Clicks
The number of times a user has clicked anywhere on the post, including the profile image.
Top Posts
Top Posts are the posts posted within the selected time period that have the most engagement based on a weight formula. They are useful to gauge what kind of Content was most successful with users.
Top posts are calculated according to the following weightings:
- Likes are weighted at 1
- Comments are weighted at 3
- Shares are weighted at 4
- Clicks are weighted at 1
You can also find the post's engagement metrics at the bottom of each top post:
- Thumbs up are likes
- Chat bubble is comments
- Arrows are shares
- Mouse icon is clicks
- People icon is impressions
How post engagement analytics are calculated
Post engagement analytics uses the date of when the social media post was published, instead of the date of when a user interacted with the social media post.
For example, if an Instagram post was published on September 15th, and 10 people liked the post on September 16th, the analytics would show the 10 likes on the day of the initial post—September 15th.
The system periodically refreshes post engagement analytics data to ensure it doesn’t become stale or outdated, but occasionally, a post will get engagement long after the initial published date; in which case, you will just need to generate an analytics report “using fresh data”, and our system will check for any new engagement for the posts that occurred during the date range that you specify in the analytics report.
An example of how data might become stale is if you publish a post to Facebook on June 1st, then two months later Forbes reshares your post and it garners 10,000 likes. Our system won’t be aware of those new likes since it happened so long after the initial publish date, so you will need to just generate an analytics report with fresh data to capture the 10,000 likes.