For your privacy and security, we can’t directly assist directly with setting up Google Reviews. Google requires you to manage your own account, and we do not have access to your login information. Please do not share your Google username or password with us. The steps provided here are general and may vary based on updates from Google.
Index
Why Google reviews matter for insurance agencies
How to create a Google reviews link for your agency
How to turn on email notifications for reviews
How to engage reviewers
When should I ask for a review?
How to handle bad Google reviews
Key steps to address bad Google reviews
Important points to remember
How to report an inappropriate review
Why Google reviews matter for insurance agencies
Positive customer feedback is crucial for building trust and improving your agency’s online reputation. Google reviews influence both potential clients' perceptions and your local search rankings.
Surveys by Power Reviews reveal that 45% of consumers won’t buy a product without reviews (click to view the survey(opens in a new window)), and 91% of consumers regularly read reviews before making a purchase (click to view the survey(opens in a new window)).
A collection of positive reviews boosts your agency’s visibility in Google search, helping attract individuals and businesses seeking health insurance. Making the review process easier with a direct link encourages satisfied clients to share their experiences.
How to create a Google reviews link for your agency
Time estimate: 5 minutes
Follow the steps below to make a shareable link for customers to leave reviews for your agency. For full details and the latest instructions, click to visit Google’s official help page(opens in a new window).
Before you begin
- You must have a verified Google Business Profile. If you don’t have one yet, click to learn how to build one.
Create a Google reviews link
- Click this link https://www.google.com/business/(opens in a new window) to open the Google Business Profile website in a new tab or window.
- This takes you to the official page where you can create and manage your business profile.
- Click the ‘Sign in’ button in the top-right corner of the Google Business Profile homepage. If you’re already signed in, skip to Step 4 of these instructions.
- Enter your email address and password when prompted to sign in.
- After you sign in, you’ll see your business profile dashboard. Click on the ‘Read reviews’ option.
- Your screen will dim, and a Reviews card will appear. Click the ‘Get more reviews’ button in the window.
- The Get more reviews card will show your Review link. Look for the ‘Review link’ field and click the field to copy the link, so you can add it to your email templates in AMS+, your email signatures, etc.
- To share your link, click where you want it to go and press CTRL + V on your keyboard to paste it.
- You can use the link in emails, on your website, or on social media to ask customers for reviews.
How to turn on email notifications for reviews
Time estimate: 5 minutes
Notifications for customer reviews are turned on by default. Every time someone leaves a review on your Google Business Profile, Google will automatically send an email notification to the email address linked to your profile.
If you’d like to adjust your notification settings, follow the steps below. For full details and the latest instructions, click to visit Google’s official help page(opens in a new window).
Before you begin
- You must have a verified Google Business Profile. If you don’t have one yet, click to learn how to build one.
Manage notifications
- Click this link https://www.google.com/business/(opens in a new window) to open the Google Business Profile website in a new tab or window.
- This takes you to the official page where you can manage your business profile.
- Click the ‘Sign in’ button in the top-right corner of the Google Business Profile homepage. If you’re already signed in, skip to Step 4 of these instructions.
- Enter your email address and password when prompted to sign in.
- Your screen will dim, and a Notifications card will appear.
- Please ignore the “Get a text alert for new messages in chat” alert. According to Google, the chat feature in Google Business Profile was discontinued as of July 31, 2024.
- Scroll down until you see a list of alerts. To turn an alert on or off, click the toggle button next to each alert.
- When you’re done, click the “X” icon in the Notifications card to exit.
How to engage reviewers
You can't contact a reviewer directly through Google Reviews because it's meant for public sharing. However, if the reviewer is a customer, you can reach out to them via email, text, or a phone call.
When should I ask for a review?
The best time to ask for a review is when the customer is happy, like after helping them during AEP or OEP, solving a customer service problem, celebrating a milestone, or when they say something nice about your agency on social media.
Tips for asking for reviews:
- Make it personal: Use their name and talk about their experience.
- Keep it simple: Share your Google Reviews link (click to learn how to make one) and keep your message short.
- Say thank you: Let them know you appreciate their time and feedback.
- Remind them later: If they don’t leave a review, send a friendly follow-up.
How to address bad Google reviews
You can't delete reviews left by others unless they violate Google’s rules and you report them. However, you can respond politely, resolve issues privately, and flag inappropriate reviews. Excellent customer service can help reduce negative feedback.
If you resolve a customer’s issue, use this as an opportunity to follow up with the customer and kindly request that they change their review.
Key steps to handle bad Google reviews
- Respond to negative reviews: Reply politely and professionally. Address the customer’s concerns and explain the steps you’re taking to resolve the issue. Because you’re responding in a public forum, make sure you don’t include or ask for any private or sensitive information, like real names, account numbers, birth dates, SSNs, etc.
- Reach out privately: If possible, contact the customer directly via email or phone to resolve the issue. Afterward, kindly ask them to update their review.
- Flag inappropriate reviews: Report reviews that contain false information, personal attacks, or violate Google’s policies.
- Encourage positive reviews: Ask satisfied customers to share their experiences by sending reminders or using incentives.
- Improve your service: Use negative feedback to identify areas for improvement and make changes to enhance your business.
Important points to remember
- Don’t be defensive: Avoid arguing or accusing the reviewer, as this can make things worse.
- Be transparent: If there was a mistake, own up to it and explain what you’re doing to address it.
- Be prompt: Respond quickly to negative reviews to show you’re addressing customer concerns.
How to report an inappropriate review
Time estimate: 10–15 minutes
If a review includes false information, personal attacks, or violates Google's policies, you can report it as inappropriate. Google will review your report and remove the review if it breaks their policies.
- Click this link https://www.google.com/business/(opens in a new window) to open the Google Business Profile website in a new tab or window.
- This takes you to the official page where you can create and manage your business profile.
- Click the ‘Sign in’ button in the top-right corner of the Google Business Profile homepage. If you’re already signed in, skip to Step 4 of these instructions.
- After you sign in, you’ll see your business profile dashboard. Click on the ‘Read reviews’ option.
- Your screen will dim, and a Reviews card will appear. Find the review you want to report, then click the report icon (an exclamation mark inside an octagon).
- Choose the reason why you’re reporting the review, then click the ‘Send report’ button.
- Google will evaluate the review to see if it violates their policies, and if it does, they may remove it. Otherwise, the review will remain visible.